The Atlanta Rhythm Section is an American southern rock band, formed in 1971 in Doraville, Georgia. Notable band members include Barry Bailey, J.R. Cobb, and Ronnie Hammond. The band's style combines elements of country music, blues, and jazz, and they are known for their smooth, melodic take on southern rock. Their most influential works include "So Into You" and "Imaginary Lover", both of which were significant hits in the late 1970s.