Bill Deal and the Rhondels were an American rock band that achieved prominence in the late 1960s and early 1970s. Known for their distinctive blend of rock, soul, and beach music, they were instrumental in popularizing the "Beach Music" sound on the East Coast. The band, fronted by Bill Deal, is best known for their hit singles "May I," "I've Been Hurt," and "What Kind of Fool Do You Think I Am." Their musical style, characterized by a prominent horn section and tight harmonies, had a significant influence on the development of the regional beach music genre.