Flavor is a prominent musical artist known for his unique blend of highlife, hip hop, and Afrobeats. Born Chinedu Okoli in Enugu, Nigeria, his work has been instrumental in popularizing Nigerian music on a global scale. His distinctive sound is characterized by the use of traditional Igbo music and Pidgin English in his lyrics. Notable works include his hit albums "Uplifted", "Thankful", and "Ijele – The Traveler", which have established him as a significant figure in the African music industry.