Iam Siam is a New Wave and synthpop outfit that emerged during the 1980s, notable for its innovative use of synthesizers and electronic beats. The project was largely the brainchild of famed producer and musician, Sam Whiteside, who was the group's primary musician, songwriter, and vocalist. The group's most notable work, "She Went Pop," is a prime example of their signature sound, combining catchy hooks, complex electronic arrangements, and introspective lyrics. Despite their short existence, Iam Siam left a significant impression on the synthpop genre, influencing many later artists.