Jeff Barry is an influential American songwriter and record producer, primarily active in the 1960s and 70s. He co-wrote numerous successful pop and rock songs, such as "Be My Baby" and "River Deep-Mountain High", establishing his distinctive style of blending romantic lyrics with catchy melodies. Barry also contributed significantly to the 'Brill Building' sound, a genre characterized by polished, sophisticated production. His contributions to pop music have earned him an induction into the Songwriters Hall of Fame.