The 1910 Fruitgum Company is an American bubblegum pop band of the late 1960s. The group's music was a part of the bubblegum pop movement, characterized by catchy melodies, simple lyrics, and a youthful, upbeat sound. They are best known for their hit singles "Simon Says", "1, 2, 3, Red Light", and "Indian Giver". The band's distinctive style made a significant contribution to the genre, influencing the sound of many similar bands that followed.