Strawberry Alarm Clock is an American psychedelic rock band formed in the mid-1960s, known for their fusion of pop and psychedelic elements. They gained prominence with their 1967 hit single "Incense and Peppermints", a definitive piece of the psychedelic era. The band's style, characterized by layered, echo-laden guitars and keyboards, and whimsical, surreal lyrics, has made a significant contribution to the development of psychedelic and progressive rock genres. Notable band members include Ed King, who later joined Lynyrd Skynyrd, and Mark Weitz, the primary keyboardist.