The Association is an American sunshine pop band from the 1960s, recognized for their harmonic style and sophisticated lyrics. Formed in 1965, the band included notable members like Terry Kirkman and Jules Alexander, and they are best known for their chart-topping hits like "Cherish," "Windy," and "Never My Love." The Association's fusion of folk, pop, and rock elements, combined with their intricate vocal harmonies, made them a significant force in the evolution of pop music. Their influence is seen in subsequent pop and rock bands, solidifying their place in music history.