The New Colony Six was an American soft rock band that emerged during the mid-1960s. Notable for their baroque pop style, the group often incorporated melodious harmonies and orchestral touches into their music. They achieved notable success with their 1966 single "I Will Always Think About You", which showcased their characteristic blend of rock and pop. Significant members included Ronnie Rice and Ray Graffia, whose contributions helped shape the band's distinctive sound and influence within the Chicago music scene.