The Third Rail was an American pop rock band active during the 1960s, known for their fusion of bubblegum pop and psychedelia. The most notable members were Artie Resnick and Kris Resnick, who had previously written hits for other artists. Their most influential work is the 1967 single "Run, Run, Run," which gained popularity for its distinct use of sitar, reflecting the band's experimental approach. Despite having a short-lived career, The Third Rail's innovative sound made a significant impact on the psychedelic pop genre.