Arthur Godfrey was an American radio and television broadcaster and entertainer who was prominent in the mid-20th century. His musical style was rooted in the traditional folk and pop genres, often marked by his ukulele playing and warm, folksy humor. Notable for his significant impact on the broadcasting industry, Godfrey transformed radio and television advertising by integrating commercial pitches into his performances. His most influential work includes the shows "Arthur Godfrey's Talent Scouts" and "Arthur Godfrey and His Friends", which introduced new artists and popularized the variety show format.