Barrett Strong is an American singer and songwriter best known for his work in the Motown genre. His distinct R&B style, characterized by soulful vocals and rhythmic beats, played a crucial role in shaping the Motown sound of the 1960s. Strong is particularly noted for his 1959 hit, "Money (That's What I Want)", which became Motown's first hit record. Later in his career, he achieved significant success as a songwriter, penning numerous hits for artists like Marvin Gaye and The Temptations alongside partner Norman Whitfield.