Carlos Santana is a Mexican-American guitarist, famed for his fusion of rock and Latin American music. His style is characterized by his innovative melding of traditional bluesy rock and roll with Afro-Cuban rhythms, which helped popularize Latin rock fusion in the late 20th century. Santana, the eponymous band he formed, is best known for their album "Abraxas" and the hit single "Black Magic Woman." His distinctive, melodic guitar playing has had a substantial influence on the music world, making him one of the most important figures in the development of rock music.