Craig Mack was an American rapper who gained prominence in the mid-1990s. Known for his distinctive, laid-back lyrical style, Mack was one of the first artists to release music under Sean "Diddy" Combs' Bad Boy Records, playing a significant role in establishing the label's reputation. His biggest hit, "Flava in Ya Ear," is considered a classic in the East Coast hip-hop genre, and its remix featuring notable artists like Notorious B.I.G and Busta Rhymes has been influential in the rap industry. Mack's contributions to hip-hop and his unique style have left a lasting impact on the music world.