Florence Ballard was an American singer and a founding member of the Motown group The Supremes, one of the most successful female groups of the 1960s. Known for her strong and soulful voice, Ballard's vocal style played a significant role in the development of the group's iconic pop-soul sound. Although overshadowed by Diana Ross, Ballard's contributions to hits like "Baby Love" and "Stop! In the Name of Love" were crucial to The Supremes' success and influence on the Motown sound. Her career, though short-lived due to personal struggles, left a lasting impact on the music industry.