Herb Ward is a relatively obscure figure in the realm of Northern Soul music, best known for his 1960s singles. His music style is characterized by passionate vocals paired with rhythm and blues instrumentals, typical of the Northern Soul genre. His most recognized song, "Honest to Goodness," is regarded as a classic within this niche genre, showcasing Ward's emotional delivery and the distinctive, upbeat tempo of Northern Soul. Despite his limited discography, Ward's contributions have left a lasting impact on the Northern Soul scene.