Johnny Bartel and the Soul Masters were an American soul and rhythm & blues band active in the mid-20th century. Led by vocalist Johnny Bartel, the band was known for their emotive singing style and tight instrumentation, incorporating elements of jazz and gospel. Though they did not achieve widespread commercial success, their music has been influential within the genre, and Bartel's powerful voice left a significant mark on the soul music scene. Their 1967 single "If This Isn't Love" is often cited as a standout example of their work.