Louie and the Lovers was a Chicano rock band originating in the late 1960s, renowned for their distinct blend of country, rock, and Mexican folk music. The band was formed in Prunedale, California, and was led by Louis Ortega, who later gained recognition as a member of the Texas Tornados. Their 1970 album "Rise" is considered a significant work in the Chicano rock genre, showcasing their unique fusion of musical styles. Despite their short-lived career, Louie and the Lovers made a lasting impact on the development of Chicano rock.