Naughty By Nature is an American hip hop trio from East Orange, New Jersey, known for their blend of East Coast rap with a pop sensibility. The group, consisting of Treach (Anthony Criss), Vin Rock (Vincent Brown), and DJ Kay Gee (Keir Gist), rose to prominence in the early 1990s with hits like "O.P.P." and "Hip Hop Hooray". Their lyrical content, often addressing social issues and urban life, is underpinned by catchy melodies and samples, a combination that has cemented their influence in the hip hop genre. Naughty By Nature's distinctive fusion of streetwise rap and accessible pop significantly contributed to hip hop's mainstream breakthrough.