The Persuasions are an a cappella group formed in Brooklyn, New York in 1962. Known for their harmonious blend of soul, gospel, and pop music, they are often considered pioneers in the revitalization of a cappella in the late 20th century. Their distinctive sound was led by the deep, resonant voice of lead singer Jerry Lawson, who remained with the group until 2003. Among their influential works is "Street Corner Symphony", an album that cemented their place in the music industry.