Reuben Bell with The Casanovas were a southern soul and R&B group active in the 1960s and 1970s. Known for their emotive, blues-tinged ballads and Bell's distinctive, passionate vocal delivery, the group enjoyed modest regional success, particularly in the southern United States. Despite their limited commercial impact, they are remembered for their contributions to the Shreveport, Louisiana music scene and for their influential single "It's Not That Easy". Their sound, characterized by raw vocal performances and smooth, harmonious backing arrangements, played a significant role in the development of southern soul music.