Rod Bernard was an influential figure in the "Swamp Pop" genre, a musical style characterized by its fusion of R&B, country, and cajun elements. Born in 1940, Bernard was a Louisiana native whose regional influences strongly shaped his music. His most notable hit, "This Should Go On Forever," reached number 20 on the Billboard charts in 1959, largely contributing to the popularization of Swamp Pop. Bernard's unique blend of musical styles and his regional influence significantly impacted the development of the genre.