Ronnie Self was an American rockabilly singer and songwriter, known for his wild, energetic performance style and high-energy sound, which was distinctive in the 1950s and 60s. He wrote hits for several popular artists, including Brenda Lee's "I'm Sorry" and "Sweet Nothin's". Self's own recordings, such as "Bop-A-Lena", did not achieve the commercial success they deserved but have since been recognized for their influence on the rockabilly genre. Despite his limited commercial success in his lifetime, his contributions to the genre continue to be appreciated by rockabilly enthusiasts.