Roy Head and the Traits were a pioneering American rock and soul band active primarily in the 1960s. Known for their energetic performances and fusion of rhythm and blues, country, and rockabilly, they significantly contributed to the development of blue-eyed soul. Their most notable song, "Treat Her Right," peaked at number two on the Billboard Hot 100 in 1965, and is considered a classic of the genre. Band members Roy Head's dynamic vocals and the Traits' versatile musicianship were distinctive elements of their sound.