Sam Samudio, also known as "Sam the Sham," is a prominent figure in American rock and roll music, best known for his 1960s band "Sam the Sham and the Pharaohs". Their signature sound, often described as Tex-Mex rhythm and blues mixed with garage rock, gained significant attention with their hit song "Wooly Bully", which was named Billboard's number one record of 1965. Samudio's theatrical performances, often involving costumes and wild stage antics, further distinguished the band. His music is considered influential in shaping rock music's transition from the early to late 1960s.