The In Crowd was a prominent British pop band in the mid-1960s, known for their blend of rock, soul, and blues. The group was distinctive for featuring the talents of lead vocalist Keith West and guitarist Steve Howe, who later found fame with progressive rock band Yes. Their signature sound was characterized by catchy melodies and strong harmonies, with their most influential work being the hit single "That's How Strong My Love Is". Although their tenure was short-lived, The In Crowd played a significant role in the British pop scene of their time.