The Ovations were a significant American soul vocal group from Memphis, Tennessee, most active during the 1960s and 1970s. Known for their distinctive falsetto lead vocals by Louis Williams, their style draws from gospel and doo-wop traditions, resulting in a heartfelt, emotive sound. The group is best known for their 1965 hit "It's Wonderful To Be In Love," which showcases their signature blend of soulful harmonies and gospel-infused energy. Despite their limited commercial success, The Ovations left a lasting mark on the Memphis soul scene.