Tony Borders was an American soul singer and songwriter who made significant contributions to the southern soul genre during the late 1960s and 1970s. His style was characterized by heartfelt, emotive vocals and smooth, rhythm-and-blues-influenced arrangements. Borders is best known for his singles such as "Cheaters Never Win" and "Promise to Myself", which have been appreciated for their lyrical depth and soulful delivery. Despite not achieving widespread fame during his career, Borders' music has been influential within the soul genre and continues to be admired by aficionados.